How to prepare for a job interview and make a good impression

• Good interview preparation can help you feel more confident and improve your chances of success.
• Whether your interview is online, over the phone or in person, planning ahead can help you make a positive impression.
• AI tools can support interview preparation, but there's no substitute for understanding your own skills, experiences, and goals.

Job interviews can feel daunting, even for experienced professionals. Whether you're applying for your first role, returning to work after a break, or looking for a new career opportunity, interviews often represent the final step in the recruitment process.

While it's natural to feel nervous, preparation can make a significant difference. The more time you spend getting ready, the more confident you'll feel discussing your skills, experience, and suitability for the role.

Here are some tips to help you succeed.

Start preparing before interview day

One of the best ways to reduce interview nerves is to prepare well in advance.

Begin by reviewing the job description carefully and researching the organisation. Understanding what the employer does, its values, and the requirements of the role can help you provide more relevant answers during the interview.

It's also worth thinking about examples from your previous work, education, volunteering, or personal experiences that demonstrate key skills such as teamwork, communication, problem solving, and organisation. Having these examples ready can make it easier to answer competency-based questions.

If you're attending an in-person interview, plan your journey ahead of time and allow extra time for unexpected delays. If the interview is by phone or video call, make sure you know how to access the meeting and test your equipment in advance.

Using AI tools for interview preparation

Artificial intelligence tools like ChatGPT, Gemini, and Copilot can be useful for preparing interview questions, researching common interview formats, or helping you organise your thoughts.

However, they're most effective when used as a support tool rather than a replacement for preparation.

Large language models can sometimes provide inaccurate, outdated, or generic information. Employers want to hear about your real experiences, achievements, and motivations, not answers that sound overly-rehearsed or generated by a machine.

If you use AI to help prepare, focus on practising how you will communicate your own experiences and adapt your answers to the specific role. The hard work still needs to come from you.

Making a positive impression during the interview

First impressions matter, but interviews are about much more than appearance alone.

Aim to arrive on time, dress appropriately for the role, and give yourself a few moments to settle before the conversation begins. Listen carefully to each question and take the time to think before responding. It's perfectly fine to pause briefly or ask for a question to be repeated if needed.

Remember that an interview is a two-way conversation. Employers are assessing whether you're a good fit for the role, but you're also deciding whether they're right for you.

Preparing a few thoughtful questions about the role, team, or organisation can demonstrate genuine interest and help you make a more informed decision if an offer follows.

Tips for online and telephone interviews

Remote interviews are now a common feature of the recruitment process. 

For video interviews, check your internet connection, camera, and microphone beforehand. Choose a quiet space where you're unlikely to be interrupted and try to position yourself in a well-lit area.

Telephone interviews require a slightly different approach. Because the interviewer can't see your body language, it's important to communicate clearly and confidently. Keep notes nearby if helpful, but avoid reading directly from a script if you can. 

Whichever format is used, staying focused and engaged throughout the conversation can help you leave a positive impression.

Learn from every interview

Not every interview will result in a job offer, and that's okay.

Every interview provides valuable experience and an opportunity to develop your skills. If you're unsuccessful, consider asking for feedback. Understanding what went well and what could be improved may help you perform more confidently in future interviews.

Most importantly, try not to view an unsuccessful outcome as a personal failure. Recruitment decisions are influenced by several factors, including competition from other candidates and specific business needs.

Approach each interview as a learning experience and an opportunity to refine your approach. Over time, confidence often grows through practice.

If you're currently looking for work, remember that interview skills can be developed just like any other skill. With preparation, practice, and the right mindset, you'll be better equipped to showcase your strengths and take the next step in your career.

Looking for more support with your job search? Visit our Support Services section to explore employment support, career guidance, and practical help to move closer to work or switch careers. 

The Growth Company

The Growth Company is an award-winning social enterprise with a 35-year history of enabling growth, creating jobs, and improving lives. We help people and businesses to develop, grow, and succeed through a range of employment, skills, and business support services. We provide employment, justice, and health services across the North of England and beyond.

Learn more about the Job Support that we deliver.